Saia 100 Year Museum Truck Мабільная Выстава by Bridgenext

Saia 100 Year Museum Truck Мабільная Выстава by Bridgenext is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн рэкламы, маркетынгу і камунікацыі Competition Category.

ЖалезаРэклама· 2024

Saia 100 Year Museum Truck Мабільная Выстава

by Bridgenext

Client: Bridgenext

Жалезная прэмія A' Design Award Winner in Рэклама Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Saia 100 Year Museum Truck Мабільная Выстава

Грузавік-музей Saia 100 гадоў дэманструе стагадовую гісторыю кампаніі Saia LTL Freight разам з інтэрактыўнымі артэфактамі, звязанымі з грузаперавозкамі, і сімулятарам вадзіцеля грузавіка. Мабільны музей-грузавік пагружае наведвальнікаў у класічную амерыканскую гісторыю поспеху. Ад гандлю прадуктамі да ператварэння ў гіганта лагістыкі, кожная важная падзея, ад Вялікай дэпрэсіі да Закона аб аўтамабільных перавозчыках 1980 года, адлюстроўвае ключавыя моманты ў амерыканскай гісторыі. Канцэпцыя складана пераплятаецца з аўтамабільнай прамысловасцю ў Злучаных Штатах, чэрпаючы натхненне і сінергію з яе дынамічнага асяроддзя і тэндэнцый, што развіваюцца.

The Recognition

About the Жалезная прэмія A' Design Award

Saia 100 Year Museum Truck Мабільная Выстава — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Saia 100 Year Museum Truck Мабільная Выстава — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Saia 100 Year Museum Truck Мабільная Выстава паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
Dimensions & Packaging: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
Tags: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
Production Technology: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
Design Challenge: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
Research: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
Inspiration: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
Project Duration: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
Operation Flow: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
Team Members: Bridgenext
Image Credits: Bridgenext