Arcteryx Songtsam Linka Магазін by Kevin Chen

Arcteryx Songtsam Linka Магазін by Kevin Chen is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

ЖалезаІнтэр'ер· 2024

Arcteryx Songtsam Linka Магазін

by Kevin Chen

Client: Rnp

Жалезная прэмія A' Design Award Winner in Інтэр'ер Category

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Verified Award Winner

Verify Award Status for #159434

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arcteryx Songtsam Linka Магазін

Вядомы як самы прыгожы магазін Arcteryx, гандлёвая прастора можа пахваліцца відам з акна на тыбецкі ландшафт з бесперапыннымі хвалістымі пагоркамі, жывёлай і коньмі, якія свабодна блукаюць, пераплеценымі лугамі і палямі, усеянымі тыбецкімі дамамі з битай гліны і велізарнымі паліцамі для захоўвання ячменю. Унутры магазіна макетная экспазіцыя гор і рэк рэгіёна Вялікі Шангры-Ла ўвасабляе мясцовых жыхароў і іх духоўны свет.

The Recognition

About the Жалезная прэмія A' Design Award

Arcteryx Songtsam Linka Магазін — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Arcteryx Songtsam Linka Магазін — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Arcteryx Songtsam Linka Магазін паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by mountains, Arc'teryx has always taken mountains as the backdrop and the professional outdoor attributes as the core, focusing on the sustainable development of coexistence with nature. The company has opened the curtain of "Upward to Beauty" in the secret mountainous region of Shangri-La in Yunnan Province. The journey begins with the open and challenging outdoor experience and ends with the mountain peaks to conquer.
Dimensions & Packaging: The local outdoor landscape has been incorporated into the store design and a thoughtful selection of decorative materials enhances the in-store displays and outdoor attributes. The design strives to deliver a harmonious experience with nature and the Arc'teryx brand by immersing customers in the store.
Tags: ARC'TERYX, Mountain sports, Outdoor equipment, Flagship store, "Most beautiful Arc'teryx store"
Production Technology: Given priority to sustainability, recyclable materials are used in the project. By reusing and upcycling materials, the store reduces waste and the consumption of new resources. This not only gives a second life to existing materials but also adds unique features to the store designs. The details and decorations in the space echo Yunnan's local handicraft traditions, blending with the brand's DNA while maintaining maximum localization.
Design Challenge: The challenge is to create a unique setting that is both appropriate for the hotel and the brand. The project strives to strike the right balance by selecting localized materials that resonate with the community and reflect the local culture while maintaining the consistency of the global brand identity concept. It is a complex task to create a space that effectively showcases the brand's offerings while providing a relaxing and satisfying experience for customers.
Research: The "destination" store of Arc'teryx in Songtsam Linka, Shangri-La, is not only the "most beautiful Arc'teryx store", but also the experience center of Mountain Classroom, an important IP of Arc'teryx. The purpose of the "Destination" store is to bring the professional products and ultimate services of Arc'teryx to the outdoors, and to provide 'Arc'teryx fans' with a home away from home in the mountains at an outdoor destination.
Inspiration: Shangri-La in Yunnan Province is considered a pure land by outdoor enthusiasts for its abundant mountain resources. Hiking through Shangri-La, looking into the distance from the top of the mountains, one will immerse in the peaceful and quiet greenery and desire for the outdoors. As a result, it naturally becomes an extremely enjoyable and wonderful thing to experience outdoor sports.
Project Duration: It started in July 2021 and opened in April 2022.
Location: 2nd Floor, Shangri-La Songtsam Linka Hotel, Kna Village, Jiantang Town, Shangri-La, Diqing Tibetan Autonomous Prefecture, Yunnan Province, China
Operation Flow: The design responds to Arc'teryx's vision of having its footprints in the mountains, highlighting the brand's DNA and capturing its essence. The design team deeply understand that the key to the project does not lie in grand facilities and design, impeccable service, or a high degree of privacy, but rather in a lifestyle that is characterized by cultural traits and life attitudes that resonate and satisfy consumers emotionally.
Team Members: Kevin Chen
Image Credits: ARC'TERYX