Long Xi Упакоўка для духмяных палачак by Chushan Design is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
СрэбраУпакоўка· 2024
Long Xi Упакоўка для духмяных палачак
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Срэбная прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
- Verify Award Status for #159475
The Design
About Long Xi Упакоўка для духмяных палачак
Long Xi — гэта дызайн упакоўкі для духмяных палачак. Пакет з плёнкі з алюмініевым пакрыццём змяшчае драўляную скрынку, ствараючы кантраст паміж двума матэрыяламі. Драўляная скрынка выкарыстоўвае выгнутую рассоўную канструкцыю і шматслойныя этыкеткі з баваўнянай паперы замест звычайных пластыкавых пламбаў. Унутры змесціва складзена слаямі, а кардонны слой з губчатай пракладкай абараняе яго падчас транспарціроўкі і адначасова нясе інфармацыю пра брэнд. Унізе размешчана скрынка для аксесуараў з ручкай. Залатое цісненне і рэльефнае цісненне ўзнаўляюць узоры драконаў і бронзы старажытнага Кітая.
The Recognition
About the Срэбная прэмія A' Design Award
Long Xi Упакоўка для духмяных палачак — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Long Xi Упакоўка для духмяных палачак — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Long Xi Упакоўка для духмяных палачак — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand. - Dimensions & Packaging
- Width 160mm x Depth 160mm x Height 55mm
- Tags
- fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
- Production Technology
- To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience. - Design Challenge
- Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
- Research
- The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
- Inspiration
- This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
- Project Duration
- Completed in Shenzhen from December 2022 to October 2023
- Operation Flow
- In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
- Team Members
- Yin Peng
Li Linlin
Menghao Zeng - Image Credits
- Chushan Design
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