The Impression of Feixi Плакат by Feixi Digital Culture and Media

The Impression of Feixi Плакат by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Жалезная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

ЖалезаГрафіка· 2024

The Impression of Feixi Плакат

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Жалезная прэмія A' Design Award Winner in Графіка Category

10,026
Verified Award Winner
Verify Award Status for #160807

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Impression of Feixi Плакат

«Уражанне ад Фэйсі» — плакат, створаны для прадстаўлення ідэнтычнасці акругі Фэйсі. Кітайскія іерогліфы, якія абазначаюць назву Фэйсі, утвараюць цэнтральны візуальны элемент і выкананы ў каліграфічным стылі. Сілуэт першага іерогліфа паказвае сучасную архітэктуру і нядаўнія дасягненні, такія як масты, хуткасныя чыгункі і будынкі. Сілуэт другога іерогліфа паказвае старажытныя пабудовы і гістарычныя культурныя аб'екты. Каліграфія намалявана ад рукі, а затым аб'яднана з абранымі выявамі з дапамогай праграмнага забеспячэння для рэдагавання малюнкаў. Памер плаката складае 297 на 210 міліметраў.

The Recognition

About the Жалезная прэмія A' Design Award

The Impression of Feixi Плакат — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што The Impression of Feixi Плакат — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. The Impression of Feixi Плакат паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu