Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы by Zhao Chunshui, Dong Tianjie and Jiang Junlu is a highly esteemed winner of the very prestigious 2024 Срэбная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.
СрэбраІнтэр'ер· 2024
Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы
by Zhao Chunshui, Dong Tianjie and Jiang Junlu
Client: Tupdi
Срэбная прэмія A' Design Award Winner in Інтэр'ер Category
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- Verified Award Winner
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The Design
About Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы
Флагманская крама Huawei — гэта рознічны інтэр'ер, размешчаны ў гістарычным будынку на вуліцы Біньцзян у Цяньцзіні. Крама займае больш за 2700 квадратных метраў і ўключае зону знаёмства з прадукцыяй, супольную зону, зону разумнага дома, зону спорту і здароўя, зону мастацкіх выстаў і кавярню. Тэраца, шкло, метал і дрэва ствараюць простую і сучасную атмасферу. Ромбападобны атрыум і скульптурная вінтавая лесвіца злучаюць два паверхі. Адноўлены аркадны ўваход звязвае краму з вуліцай і прапануе месца для адпачынку.
The Recognition
About the Срэбная прэмія A' Design Award
Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Huawei Flagship Store Дызайн інтэр'еру рознічнай крамы — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
- Dimensions & Packaging
- The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
- Tags
- Restoration, Urban renewal, Landmark, Sustainability, Minimalism
- Production Technology
- Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
- Design Challenge
- In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
- Research
- In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
- Inspiration
- The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
- Project Duration
- The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
- Operation Flow
- In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
- Team Members
- Lead Designer: Zhao Chunshui
Lead Designer: Dong Tianjie
Lead Designer: Jiang Junlu
Designer: Li Jinlan
Designer: Chen Xu
Designer: Liu Chang
Designer: Han Hailei
Designer: Liu Jianhong
Designer: Zhou Na
Designer: Sun Kezhang
Designer: Li Xuliang
Designer: Liu Lei
Designer: Liu Liang
Designer: Liu Dezhong
Designer: Johnny Lin
Designer: Liu Bohan - Image Credits
- Image #1-5: Photographer RAWVISION studio, 2023.
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