Albella Брэндавая ідэнтычнасць by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.
БронзаГрафіка· 2024
Albella Брэндавая ідэнтычнасць
Client: Villa Albella
Бронзавая прэмія A' Design Award Winner in Графіка Category
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- Verified Award Winner
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The Design
About Albella Брэндавая ідэнтычнасць
Візуальная ідэнтычнасць Villa Albella адлюстроўвае душу культурнай спадчыны Тасканы, адначасова ўвасабляючы бачанне месца, якое служыць прытулкам для культуры, гісторыі і адзінства, жывым цэнтрам мастацкага самавыяўлення, кулінарных даследаванняў і міжкультурнага дыялогу. Дызайн бясшвова спалучае традыцыю з сучаснасцю. Уключэнне дзвюх кветачных галінак сімвалізуе адзінства ў разнастайнасці, укоранёных у агульнай гісторыі. Акрамя захавання спадчыны, гэты праект спрыяе значнаму міжкультурнаму абмену і разуменню, увасабляючы прыхільнасць да спакою і ўзбагачэння.
The Recognition
About the Бронзавая прэмія A' Design Award
Albella Брэндавая ідэнтычнасць — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Albella Брэндавая ідэнтычнасць — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Albella Брэндавая ідэнтычнасць цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
- Dimensions & Packaging
- The size may vary because there are different types of communication materials and products.
- Tags
- visual identity, villa Albella visual identity, logo, illustration
- Production Technology
- Many materials were used in the creation of the product and package.
- Design Challenge
- The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
- Research
- The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
- Inspiration
- The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
- Project Duration
- The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023. - Operation Flow
- Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
- Patents
- Copyrights belong to Elena Gamalova, 2023
- Team Members
- Creative Director: Elena Gamalova
Designer: Elena Gamalova - Image Credits
- Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova
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