Graceful Ode Упакоўка для алкагольных напояў by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.
СрэбраУпакоўка· 2025
Graceful Ode Упакоўка для алкагольных напояў
by Chengdu Stone Design Co., Ltd
Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
Срэбная прэмія A' Design Award Winner in Упакоўка Category
- 24,939
- Verified Award Winner
- Verify Award Status for #164157
The Design
About Graceful Ode Упакоўка для алкагольных напояў
Graceful Ode — гэта серыя ўпаковак для алкагольных напояў, натхнёная кітайскай паэзіяй і каліграфіяй. Тры тэмы названы ў гонар фэн, я і сун — трох класіфікацый кітайскай паэзіі. Кожная бутэлька нясе на сабе свой кітайскі іерогліф у трохмернай форме ў спалучэнні з гарызантальнымі тэкстурамі, якія нагадваюць каліграфію на рысавай паперы і дадаюць тактыльную глыбіню. Корак мае форму пакатых пагоркаў з зубчыкамі наверсе. Колер задае тон кожнай тэме: градыентны бірузова-зялёны, цёплы бэжавы і цёмна-жоўты. Серыя падыходзіць для сямейных сустрэч, дзелавых банкетаў і ўрачыстых святкаванняў.
The Recognition
About the Срэбная прэмія A' Design Award
Graceful Ode Упакоўка для алкагольных напояў — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Graceful Ode Упакоўка для алкагольных напояў — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Graceful Ode Упакоўка для алкагольных напояў — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- Dimensions & Packaging
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- Tags
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- Production Technology
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- Design Challenge
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- Research
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- Inspiration
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- Project Duration
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- Operation Flow
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
- Team Members
- Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
