Source of Subtle Waves Пакаванне для алкагольных напояў by Jie Zhang

Source of Subtle Waves Пакаванне для алкагольных напояў by Jie Zhang is a highly esteemed winner of the very prestigious 2025 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2025

Source of Subtle Waves Пакаванне для алкагольных напояў

by Jie Zhang

Client: Jie Zhang

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Source of Subtle Waves Пакаванне для алкагольных напояў

Крыніца тонкіх хваль — гэта дызайн упакоўкі для кітайскай гарэлкі Baijiu. Бутэлька ў форме кроплі вады сімвалізуе паступовае ператварэнне зерня і вады ў Baijiu з цягам часу і адсылае да працяглага працэсу вытворчасці. Бутэлька зроблена з керамікі, абпаленай у Цзіндэчжэне, і спалучаецца з пазалочаным металам, ствараючы кантраст паміж моцай і мяккасцю. Рэльефныя дэкаратыўныя элементы, нанесеныя пры высокай тэмпературы, надаюць паверхні трохмерную тэкстуру. Каўпачок натхнёны старажытнымі галаўнымі ўборамі вучоных. Больш шырокая сярэдняя частка і звужаныя канцы робяць бутэльку зручнай для трымання і налівання.

The Recognition

About the Бронзавая прэмія A' Design Award

Source of Subtle Waves Пакаванне для алкагольных напояў — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Source of Subtle Waves Пакаванне для алкагольных напояў — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Source of Subtle Waves Пакаванне для алкагольных напояў цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie