Texture Maker Рэбрэндынг by Texture Maker Enterprise Co. Ltd.

Texture Maker Рэбрэндынг by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

СрэбраГрафіка· 2025

Texture Maker Рэбрэндынг

by Texture Maker Enterprise Co. Ltd.

Client: Texture Maker Enterprise Co., Ltd.

Срэбная прэмія A' Design Award Winner in Графіка Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Texture Maker Рэбрэндынг

Texture Maker, пазіцыянаваны як эксперт у дызайне тэкстуры ежы, перавызначыў сваю брэнд-стратэгію і ідэнтычнасць для падтрымкі глабальнай экспансіі. Пабудаваная на навуковых ведах аб ежы і дызайнерскай экспертызе, новая сістэма адлюстроўвае місію ствараць выдатныя прадукты разам з кліентамі. Праз месяцы паглыбленых абмеркаванняў з знешнімі брэндынгавымі камандамі, яна падкрэслівае здольнасць кіраваць трэндамі, прапаноўваць разнастайныя рашэнні і ствараць прадукты, якія натхняюць на прыемныя і нечаканыя кулінарныя перажыванні па ўсім свеце.

The Recognition

About the Срэбная прэмія A' Design Award

Texture Maker Рэбрэндынг — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Texture Maker Рэбрэндынг — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Texture Maker Рэбрэндынг — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Production Technology: Adobe Creative Suite, Co-create Workshop
Design Challenge: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Research: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiration: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Project Duration: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operation Flow: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Team Members: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Image Credits: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN