Goldwin Headquarters Афісныя інтэр'еры by Good Place and Maf

Goldwin Headquarters Афісныя інтэр'еры by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Срэбная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

СрэбраІнтэр'ер· 2025

Goldwin Headquarters Афісныя інтэр'еры

by Good Place and Maf

Срэбная прэмія A' Design Award Winner in Інтэр'ер Category

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Colors

The Design

About Goldwin Headquarters Афісныя інтэр'еры

Праект пераносу штаб-кватэры Goldwin, кампаніі, якая распрацоўвае глабальныя брэнды, такія як The North Face, прывёў да стварэння адзінай афіснай прасторы плошчай 6000 квадратных метраў. Гэта новая прастора служыць платформай для камунікацыі і базай для глабальнага ахопу кампаніі. У адпаведнасці з адданасцю кампаніі аўтэнтычнасці для ўсіх аздабленчых матэрыялаў выкарыстоўваліся толькі натуральныя матэрыялы. Дызайнерская канцэпцыя прадугледжвае гарманічную інтэграцыю шасці паверхаў у адзінае цэлае, падобна да аднаго дрэва, ствараючы арганічную прасторавую кампазіцыю з адметнымі выразамі на кожным паверсе.

The Recognition

About the Срэбная прэмія A' Design Award

Goldwin Headquarters Афісныя інтэр'еры — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Goldwin Headquarters Афісныя інтэр'еры — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Goldwin Headquarters Афісныя інтэр'еры — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging: 41500mm×55400mm×21185mm
Tags: Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits: Photographer: Keiko Chiba (Nacasa & Partners)