Mazuque Comfort 3D-анімацыя by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Срэбная прэмія A' Design Award in Дызайн кіно, відэа і анімацыі Competition Category.
СрэбраКіно· 2025
Mazuque Comfort 3D-анімацыя
Client: Morgan Studio
Срэбная прэмія A' Design Award Winner in Кіно Category
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- Verified Award Winner
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The Design
About Mazuque Comfort 3D-анімацыя
Праект быў створаны, каб паказаць усе асаблівасці прадукту ў творчай форме. Інфарматыўны, але не назойлівы. Мэта заключалася ў тым, каб паказаць, наколькі камфортным з'яўляецца прадукт. Мастацтва, натхнёнае жывапісам і класічнымі творамі, нясе ў сабе глыбокую сувязь з цэлевай аўдыторыяй. Чэрпаць натхненне з вялікіх твораў жывапісу - гэта жэст павагі да традыцый і адначасова імкненне да інавацый.
The Recognition
About the Срэбная прэмія A' Design Award
Mazuque Comfort 3D-анімацыя — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Mazuque Comfort 3D-анімацыя — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Mazuque Comfort 3D-анімацыя — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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