Su Jiu Dong Po Упакоўка для алкаголю by Liandong Zhang and Xueqian Zhang

Su Jiu Dong Po Упакоўка для алкаголю by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2025

Su Jiu Dong Po Упакоўка для алкаголю

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Shuanggou Distillery Co., Ltd

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #170849

View at A' Design Award Press Release Award Badge

Colors

The Design

About Su Jiu Dong Po Упакоўка для алкаголю

Су Цзю Дун По — гэта набор з чатырох бутэлек для алкаголю, натхнёны паэзіяй і жыццём паэта Су Шы. Кожная бутэлька ўвасабляе адзін з этапаў жыцця паэта — ад бурнай маладосці да свабодалюбівай старасці. Бутэлькі вырабленыя са шкляна-крышталёвага белага матэрыялу і паўтараюць плыўную форму вазы "мэйпін" (слівовай вазы) з звужаным горлам і поўным тулавам, што нагадвае фарфор эпохі Сун. Знешняя паверхня ўпрыгожана рэльефнай разьбой, тэкстура якой пераходзіць ад шчыльнай да рэдкай, стварае адчуванне цячэння ракі. Паэтычныя вобразы ператвораны ў візуальны і тактыльны вопыт.

The Recognition

About the Бронзавая прэмія A' Design Award

Su Jiu Dong Po Упакоўка для алкаголю — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Su Jiu Dong Po Упакоўка для алкаголю — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Su Jiu Dong Po Упакоўка для алкаголю цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensions & Packaging: 300mmX120mmX420mm
Tags: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Production Technology: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Design Challenge: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Research: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspiration: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Project Duration: 2024.5-2025.1 Nanjing, Jiangsu province
Operation Flow: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Team Members: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Image Credits: Jiangsu Shuanggou Distillery Co., Ltd