Tels Cargo Фірмовы стыль by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Жалезная прэмія A' Design Award in Дызайн рэкламы, маркетынгу і камунікацыі Competition Category.
ЖалезаРэклама· 2025
Tels Cargo Фірмовы стыль
Client: TELS Cargo
Жалезная прэмія A' Design Award Winner in Рэклама Category
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The Design
About Tels Cargo Фірмовы стыль
Tels Cargo — гэта фірмовы стыль, створаны для еўрапейскай транспартнай кампаніі, якая спецыялізуецца на аўтамабільных грузаперавозках. Лагатып захоўвае арыгінальную тыпаграфіку, каляровую палітру і сімвал паляты з пяці палос, што забяспечвае пазнавальнасць. Круглы элемент сімвалізуе сонца і святло. Літары G і O ў слове Cargo злучаны, каб перадаць рух. Фірмовы стыль выкарыстоўваецца ў дызайне грузавікоў, насценных календарах, канцылярскіх таварах, вітальных картках, бутэльках для вады, сумках, насценных гадзінніках, выставачных стэндах і падарунках. Шэра-аранжавая палітра падтрымлівае сучасны і прафесійны выгляд.
The Recognition
About the Жалезная прэмія A' Design Award
Tels Cargo Фірмовы стыль — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Tels Cargo Фірмовы стыль — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Tels Cargo Фірмовы стыль паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensions & Packaging
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tags
- Branding, Identity, Graphic design, Logo design, Visual design
- Production Technology
- All advertising product layouts are created using graphic design software.
- Design Challenge
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Research
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspiration
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Project Duration
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Operation Flow
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Patents
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Image Credits
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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