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24 Solar Terms And Gods Серыя ілюстрацый by Zhejiang Firstdot

24 Solar Terms And Gods Серыя ілюстрацый by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.


СрэбраГрафіка· 2025

24 Solar Terms And Gods Серыя ілюстрацый

by Zhejiang Firstdot

Client: Nanji E-Commerce Co., Ltd.

Срэбная прэмія A' Design Award Winner in Графіка Category

Colors

The Design

About 24 Solar Terms And Gods Серыя ілюстрацый

24 сонечныя перыяды і багі — гэта серыя ілюстрацый, у якой кожны з 24 кітайскіх сонечных перыядаў спалучаецца з традыцыйным бажаством. Творы абапіраюцца на міфалагічныя вобразы са старажытнакітайскіх класічных твораў і на формы петрогліфаў, выкарыстоўваючы дробную дэталізацыю і чырвона-чорную палітру. Кожная ілюстрацыя мае памер 594 на 420 міліметраў і падрыхтавана як для друку, так і для лічбавага паказу. QR-код у правым ніжнім куце кожнай ілюстрацыі вядзе на вэб-сайт з тлумачэннямі сонечных перыядаў, гісторыямі пра бажаствоў і сельскагаспадарчымі ведамі.

The Recognition

About the Срэбная прэмія A' Design Award

24 Solar Terms And Gods Серыя ілюстрацый — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што 24 Solar Terms And Gods Серыя ілюстрацый — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. 24 Solar Terms And Gods Серыя ілюстрацый — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
Dimensions & Packaging
594mm × 420mm
Tags
Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
Production Technology
The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
Design Challenge
The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
Research
As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
Inspiration
Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
Project Duration
The design and development of this project started in China, in 2021.
Operation Flow
To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
Team Members
Qiaoling Xu
Miaomiao Qiu
Haokai Tang
Xiaofan Xu
Huijiao Jin
Weiwei Lou

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