Teli Tiee Плэер для казак by Leijing Zhou

Teli Tiee Плэер для казак by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 Жалезная прэмія A' Design Award in Дызайн прадуктаў для немаўлят, дзяцей і падлеткаў Competition Category.

ЖалезаДзіцячыя прадукты· 2025

Teli Tiee Плэер для казак

by Leijing Zhou

Client: Zhejiang University

Жалезная прэмія A' Design Award Winner in Дзіцячыя прадукты Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Teli Tiee Плэер для казак

Teli Tiee — гэта плэер для казак, распрацаваны для ўзаемадзеяння паміж дзецьмі і людзьмі старэйшага веку. Тры тыпы блокаў-элементаў казкі змяшчаюцца ў паз, і прылада распазнае кожную камбінацыю і прайграе адпаведную казку. Рычаг перамяшчаецца ўправа, каб змяніць казку, і ўлева, каб запісаць новую. Запісаныя казкі апрацоўваюцца штучным інтэлектам і ператвараюцца ў ілюстраваныя гісторыі, якімі можна дзяліцца. Корпус выраблены з пластыку і дрэва і ўключае бесправадную сувязь блізкага радыусу дзеяння (NFC), Bluetooth і электронны экран.

The Recognition

About the Жалезная прэмія A' Design Award

Teli Tiee Плэер для казак — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Teli Tiee Плэер для казак — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Teli Tiee Плэер для казак паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
Dimensions & Packaging: 300mm*180mm*184mm
Tags: Inter-generational interaction, Story player, Emotional design
Production Technology: The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
Design Challenge: The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
Research: The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
Inspiration: In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
Project Duration: The project started in April 2023 in China and finished in August 2023 in China
Operation Flow: When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
Team Members: Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang