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Zui San Qiu Упакоўка для байцзю by Wen Liu

Zui San Qiu Упакоўка для байцзю by Wen Liu is a highly esteemed winner of the very prestigious 2026 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.


СрэбраУпакоўка· 2026

Zui San Qiu Упакоўка для байцзю

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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The Design

About Zui San Qiu Упакоўка для байцзю

Zui San Qiu — гэта дызайн упакоўкі для байцзю, традыцыйнага кітайскага моцнага напою. Паверхня бутэлькі зроблена з габра мясцовага паходжання, апрацаванага ўмелымі майстрамі, прычым натуральная тэкстура каменю пакінута адкрытай. Бутэлька мае мяккія арганічныя выгіны, якія забяспечваюць зручны хват. Знешняя каробка выраблена з кампазіту рэгенераваных скураных валокнаў і натуральнага каўчуку, што надае ёй гладкую тактыльную якасць. Пасля выкарыстання бутэльку можна паўторна выкарыстоўваць як падсвечнік, вазу або збан для вады, а каробка можа служыць ёмістасцю для захоўвання.

The Recognition

About the Срэбная прэмія A' Design Award

Zui San Qiu Упакоўка для байцзю — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Zui San Qiu Упакоўка для байцзю — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Zui San Qiu Упакоўка для байцзю — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This baijiu originates from Anhui Province, China. It is defined by its distinctive flavor and complex aroma, setting it apart in the world of Chinese spirits. The most engaging feature of the liquor is its bottle: its fluid curves emulate the smooth, flowing sensation experienced after sipping. Moving away from conventional rigid bottle designs, this approach transforms the container into a striking visual emblem.
Dimensions & Packaging
145mm*115mm*H275mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The natural texture of the stone remains exposed and unadorned. The outer box is constructed from a composite material that blends regenerated leather fibers with natural rubber, delivering a soft and smooth tactile experience. This return-to-nature philosophy resonates with and has been warmly received by its intended audience.
Design Challenge
The bottle is handcrafted with a soft, organic shape that ensures a comfortable grip. Its surface features a textured gabbro finish, offering an authentic touch of the natural environment. In today's highly industrialized world, many seek products that return to simplicity. This straightforward and natural design is created for them. After use, the bottle can be repurposed into decorative items like a candlestick, vase, or water jug. The box is also designed for reuse as a storage container.
Research
Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration
Designed under the theme of harmony between humanity and nature, the bottle integrates locally sourced gabbro into its surface, reflecting the textures of a natural ecosystem. This material is both biodegradable and recyclable. The form of the bottle is shaped with organic curves, a signature found throughout nature. Handcrafted by skilled ceramic artisans, it represents a commitment to the balanced coexistence of people and the environment. This philosophy helps distinguish the product and enhances its overall appeal.
Project Duration
March 2024, Shenzhen City, China
Operation Flow
This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The stone retains its natural, unadorned texture. The box is made from a composite of regenerated leather fibers and natural rubber, offering a soft and smooth touch. This back-to-nature approach invites users to form a deeper connection with the product.
Team Members
Creative Director:Wen Liu
Design Executor:Maoxiang Pan,Xiangdong Yuan

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