Narrative Installation Будынак музея by Duan Wu

Narrative Installation Будынак музея by Duan Wu is a highly esteemed winner of the very prestigious 2026 Срэбная прэмія A' Design Award in Дызайн архітэктуры, будынкаў і канструкцый Competition Category.

СрэбраАрхітэктура· 2026

Narrative Installation Будынак музея

by Duan Wu

Client: Guangzhou Academy of Fine Arts Art Museum

Срэбная прэмія A' Design Award Winner in Архітэктура Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Narrative Installation Будынак музея

Narrative Installation — гэта гістарычны музей, створаны для кампуса мастацкай акадэміі ў Гуанчжоу, Кітай. Праект пераўтварае існуючы будынак кампуса ў прасторавы наратыўны механізм, які спалучае архітэктуру, экспазіцыю, ландшафт і імерсіўныя медыя. Дзевяць тэматычных зон размешчаны па кальцавой схеме на плошчы каля 2315 квадратных метраў і звязаны цэнтральным фае з двума ўваходамі. Сэнсарныя панэлі, візуальныя эфекты, якія актывуюцца рухам, і наратыўнае асвятленне дазваляюць наведвальнікам рухацца ва ўласным тэмпе. Лёгкая канструкцыйная мадэрнізацыя забяспечвае гнуткую трансфармацыю прасторы.

The Recognition

About the Срэбная прэмія A' Design Award

Narrative Installation Будынак музея — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Narrative Installation Будынак музея — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Narrative Installation Будынак музея — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project transforms a traditional history museum into a spatial narrative device by integrating architecture, exhibition, landscape, and immersive media. Unlike static displays, it creates an open, interactive environment where viewers actively engage with history through physical, digital, and emotional layers of experience.
Dimensions & Packaging: The total built area is approximately 2315 square meters. The space includes 9 thematic areas, modular exhibition bays, digital interaction zones, and a central foyer with dual access. It integrates digital projection, motion sensors, and scalable display units for real-time updates.
Tags: Spatial Narrative, Immersive Museum, Architectural Storytelling, Campus Memory, Cultural Heritage, Digital Interaction, Experiential Design, Education Space, GAFA Anniversary, Public Engagement
Production Technology: The project employs immersive media, modular exhibition systems, and spatial sequencing techniques. Integration of audiovisual content, narrative lighting, and custom-built interactive installations enhances the user journey. Lightweight structural retrofitting allows for flexible spatial transformation of the existing campus structure.
Design Challenge: The greatest challenge was balancing historical accuracy with contemporary engagement. Adapting an existing space while ensuring architectural integrity and digital functionality required resolving technical, symbolic, and emotional complexities under tight deadlines and budgetary limitations.
Research: A qualitative, user-focused study was conducted to explore spatial narrative in education environments. Methods included archival analysis, stakeholder interviews, and prototyping. Insights revealed the effectiveness of immersive design in enhancing historical engagement, influencing educational institutions seeking experiential storytelling.
Inspiration: Inspired by the 70th anniversary of Guangzhou Academy of Fine Arts, the design reimagines how institutional memory can be conveyed through space. Drawing from contemporary narrative theory and spatial storytelling, it seeks to build a dynamic bridge between historical legacy and the evolving cultural consciousness of future generations.
Project Duration: The project started in October 2022 in Guangzhou, China, and finished in November 2023. It was inaugurated as part of the 70th anniversary celebrations of Guangzhou Academy of Fine Arts on the University City campus.
Operation Flow: Visitors move through nine thematic zones laid out in a loop, guided by multimedia storytelling and physical cues. Interaction occurs through touch panels, motion-activated visuals, and layered content, allowing users to navigate at their own pace while forming personal connections with historical content.
Image Credits: Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023