Bank Julius Baer Асноўная функцыя: Святочны падарунак by Rose Lee and Ernie Keung is a highly esteemed winner of the very prestigious 2026 Залатая прэмія A' Design Award in Дызайн падарункавых тавараў Competition Category.
ЗолатаПадарункавыя тавары· 2026
Bank Julius Baer Асноўная функцыя: Святочны падарунак
Client: Count To Ten
Залатая прэмія A' Design Award Winner in Падарункавыя тавары Category
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The Design
About Bank Julius Baer Асноўная функцыя: Святочны падарунак
Натхнёная паўлінам і японскім журавялём, гэтая калекцыя абмежаванага выпуску да Кітайскага Новага года пераўтварае два шанаваныя сімвалы ў адзіны дызайн. Ансамбль уключае прэміяльную сумку-тоўт з фірмовым шалікам-твілі, касметычку, чырвоныя канверты, складзеныя ў кампазіцыю з птушкі і кветкі, а таксама паштоўку-скрутак. Вытанчаная палітра яскравага чырвонага, лёгкага залатога і сіне-ружовага муару збалансоўвае святочную яркасць са стрыманай вытанчанасцю, узвышаючы функцыянальныя прадметы да ўзроўню дэкаратыўнага мастацтва.
The Recognition
About the Залатая прэмія A' Design Award
Bank Julius Baer Асноўная функцыя: Святочны падарунак — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Bank Julius Baer Асноўная функцыя: Святочны падарунак — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Bank Julius Baer Асноўная функцыя: Святочны падарунак выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
- Dimensions & Packaging
- The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
- Tags
- Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
- Production Technology
- The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs - Design Challenge
- Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
- Research
- Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
- Inspiration
- Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
- Project Duration
- January 2026 in Singapore and Hong Kong
- Operation Flow
- The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
- Patents
- Copyrights belong to Count To Ten
- Team Members
- Rose Lee
Ernie Keung
Irene Man - Image Credits
- Count To Ten
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