Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2016

Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі

by Prompong Hakk

Client: Twin Lotus

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі

Першапачаткова праект пачынаўся са звычайнага дызайну пластыкавай упакоўкі зубной ніткі, калі каманда зразумела, колькі адходаў стварае гэты сегмент, і пачала пераглядаць свой падыход. Ідэя складалася ў тым, каб стварыць экалагічна чыстую ўпакоўку, якую можна было б выкарыстоўваць паўторна, запоўніўшы нітку. Тым не менш, гэта мела сэнс толькі ў тым выпадку, калі людзі былі ў стане і жадалі захоўваць скрынку на працягу больш доўгага перыяду часу. Мэта складалася ў тым, каб распрацаваць вопыт, падобны на Zippo, дызайн, які добра працаваў, выглядаў цудоўна і мог бы быць усюды, ператвараючы экалагічна чыстую ідэю ў любімы аксэсуар.

The Recognition

About the Жалезная прэмія A' Design Award

Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Twin Lotus Herbaliste Eco-friendly Pack Упакоўка Зубной Ніткі паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon