Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек by Randy Ludacer

Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2020

Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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The Design

About Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек

Кардонная ўпакоўка «Baker's Dozen» — гэта шматразовая ўпакоўка з фармаванай цэлюлозы, разлічаная на 13 яек. Яйкі размяшчаюцца ў двух радах па чатыры з радам з пяці паміж імі. Упакоўка вырабляецца са 100-працэнтнай перапрацаванай паперы традыцыйным метадам фармавання папяровых валокнаў. Вялікія пакавальныя машыны працуюць з цотнай колькасцю яек, таму ўпакоўка на 13 яек прызначана для дробных вытворцаў, якія пакуюць яйкі ўручную на фермерскіх крамах і рынках. Уціснуты лагатып захоўвае паверхню гладкай, каб фермеры маглі дадаваць свае ўласныя этыкеткі.

The Recognition

About the Срэбная прэмія A' Design Award

Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Bakers Dozen Egg Carton Асноўная функцыя: Кардонная ўпакоўка для яек — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)