Kechakenmi Персанаж by Seung Jin Lee is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

БронзаГрафіка· 2020

Kechakenmi Персанаж

by Seung Jin Lee

Client: Kechakenmi Friends

Бронзавая прэмія A' Design Award Winner in Графіка Category

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Colors

The Design

About Kechakenmi Персанаж

Два багі, якія павінны моцна адмовіцца, бо яны бацькі, не могуць расправіць абодва крыла. Насуперак сітуацыі, калі можна суперажываць і смяяцца разам, тупы колер абазначае цёмныя пачуцці бацькоў. Гэтая гісторыя для ўсіх бацькоў гэтага ўзросту, якія павінны шмат што адмовіцца ад сваіх сем'яў.

The Recognition

About the Бронзавая прэмія A' Design Award

Kechakenmi Персанаж — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Kechakenmi Персанаж — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Kechakenmi Персанаж цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gods who conqure the universe come to the earth to share the happiness, let me introduce the Character, "KECHAKENMI FRIENDS" who would like to share the various emotionts with human being.
It's a very ordinary story of the gods who live in human form.
You are in for an unprecedented treat! Without any pretense, you will be happy to see these ridiculous gods.
Dimensions & Packaging: Adobe Photoshop, CC Adobe Illustrator CC
Tags: Character, Design, Story, Love, Family
Production Technology: My work, which started from the idea that everyone in the world is my true friend, wanted not to be a pretty design drawn on paper, but to be a cultural phenomenon and icon that tied the world to a value of happiness. We will strive to create new values that we have never seen before in the cultural contents industry.
Design Challenge: It was the hardest part to get sympathy with various people with a single content and convey happy feelings. So, We tried to reduce the physical presence of God and think about ways to integrate naturally with us, and separated various situations created by such diverse ideas into individual contents to create a fragmentary story. The first is the keyword "delivering happiness" and the existence of "parent."
Research: Everyone has a comic expression of a common story. In addition, listening to the true meaning contained in each story and releasing it together is the core of this work.
Inspiration: All the feelings that I have every day inspire designs.
The emotions materialized in the feelings are expressed in images.
Daddy's Diary tried to express the various feelings I felt in the biggest project of my life, parenting.
Project Duration: The project started in February 1998 in South Korea and finished in South Korea 2016, and was exhibited in Korea Character Licensing Fair. in July 2016.
Operation Flow: I want to empathize with open mind and laugh. I will also wait for you to tell me your story.
Patents: KECHAKENMI
September 30, 2016
Seungjin, Lee
Image Credits: Image #1 : Creator(Seungjin, Lee), KECHAKENMI, 2017. Image #2 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #3 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #4 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #5 : Creator(Seungjin, Lee), KECHAKENMI, 2018.