Greyder V Упакоўка для абутковай каробкі by Musa Celik

Greyder V Упакоўка для абутковай каробкі by Musa Celik is a highly esteemed winner of the very prestigious 2020 Залатая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЗолатаУпакоўка· 2020

Greyder V Упакоўка для абутковай каробкі

by Musa Celik

Client: Greyder

Залатая прэмія A' Design Award Winner in Упакоўка Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Упакоўка для абутковай каробкі

Greyder V — гэта абутковая каробка, распрацаваная для пераноскі і захоўвання абутку без пластыкавага пакета. Убудаваныя ручкі дазваляюць несці каробку ў руцэ пасля пакупкі. Два аддзяленні ўтрымліваюць абутак у форме літары V, што спрашчае распакоўку. Форма V натхнёная рухам хады, калі адна нага праходзіць міма другой. Каробка вырабляецца з кардону метадам шліфавання, а матэрыялы падлягаюць перапрацоўцы і біяраскладанню. Кампактная вертыкальная форма таксама дазваляе выкарыстоўваць каробку для захоўвання запаснога абутку ў офісе.

The Recognition

About the Залатая прэмія A' Design Award

Greyder V Упакоўка для абутковай каробкі — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Greyder V Упакоўка для абутковай каробкі — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Greyder V Упакоўка для абутковай каробкі выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019