GravitATE Посуд by Yueyue Zhang is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн форм для выпечкі, посуду, бакалеі і кухоннага начыння Competition Category.

БронзаКухоннае начынне· 2020

GravitATE Посуд

by Yueyue Zhang

Client: Yueyue Zhang

Бронзавая прэмія A' Design Award Winner in Кухоннае начынне Category

17,084

Verified Award Winner

Verify Award Status for #89275

View at A' Design Award Press Release Award Badge

Colors

The Design

About GravitATE Посуд

Набор посуду, які запрашае і заклікае карыстальнікаў дзяліцца ўзаемадзеяннямі і есці павольна. GravitATE змяшчае тры прадметы асабістага посуду і тры міскі. Ён мае патэнцыял для руху і міжасобаснага ўзаемадзеяння. Форма запрашае і заклікае карыстальнікаў дзяліцца гэтымі ўзаемадзеяннямі інтуітыўна. Вынік заключаецца ў тым, што карыстальнікі займаюць свой час, дзелячыся размовамі і смакуючы ежу павольней, чым з традыцыйным посудам. Гэта забяспечвае станоўчы досвед абеду для ўсіх.

The Recognition

About the Бронзавая прэмія A' Design Award

GravitATE Посуд — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што GravitATE Посуд — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. GravitATE Посуд цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
Dimensions & Packaging: Service bowl No.1 (polyhedron): Width 185mm x Depth 185mm x Height 120mm
Service bowl No.2 (Main image): Width 245mm x Depth 165mm x Height 70mm
Service bowl No.3 (Image #1): Width 175mm x Depth 175mm x Height 120mm
Personal tableware (Bottom): Width 175mm x Depth 175mm x Height 50mm
Personal tableware (Middle): Width 160mm x Depth 160mm x Height 55mm
Personal tableware (Top): Width 115mm x Depth 115mm x Height 58mm
Tags: Tableware, Dining experience, Interaction, Slow eating, Sharing
Production Technology: 3D-scanning and 3D-printing are two key digital tools to support my design. It is a circular design process:
1. Pick a direction(idea 1.0)
2. Build a quick mock-up using clay or foam
3. Scan the model
4. Digital modeling based on the scan result
5. 3D-printing prototype
6. User testing
7. Rebuild a new idea 2.0 or improve an existing idea1.1
Design Challenge: Through the user testing of the previous concepts, I found that the concepts with the potential for movement are more inviting. However, how to combine the design of tableware is a big challenge: Does the product help users to eat slowly? Does it invite the user to interact with it? Does it contain food well? Does It create an interesting experience? Does it suit for dining environment?
Research: This design originated from a recent dining phenomenon, which people are ignoring their dining experience but more focused on their phones, and finish the meal faster and faster. Firstly, literature research, observation, and interviews with the target users were conducted. I found that more interactions and slow eating can improve dining experiences. Then, the market research of restaurants helped me to sum up the factors that influence user behavior and experiences.
Inspiration: Eating with others and eating slowly can create a positive dining experience. Nowadays, people are getting busy with their work, which makes it harder for them to eat together and also, they are unwilling to spend much time eating.
Project Duration: The project started in August 2018 and finished in April 2019 in Rochester, NY.
Operation Flow: According to the different forms of GravitATE, each service bowl produces different ways of movement, so that people can share food in different ways. For example, (Main image) although a person can take food from it independently, the shaking movement can remind other people to provide support. Two of the personal bowls can produce a small amount of sway, and they have been verified by user testing to allow the user to be more focused while eating and to a certain extent avoiding fast eating.