Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2020

Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў

Наскальныя малюнкі гор Элан - прадстаўнік кітайскай культуры і славутай культурнай спадчыны Нінся, а бронзавы сцэнар - з бронзавага посуду. Таму дызайнер аб'ядноўвае гэтыя два рэпрэзентатыўныя элементы як асноўныя сімвалы культурнай ідэнтычнасці дызайну упакоўкі бутэлькі і інтэгруе гэты прадукт з традыцыйнай кітайскай культурай для паляпшэння культурнай ідэнтычнасці спажыўцоў высокага класа з гэтым прадуктам.

The Recognition

About the Бронзавая прэмія A' Design Award

Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Ningxiahong Rock Painting Bronze Script Бутэлька Для Спіртных Напояў цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi