Coreintive Карпаратыўная айдэнтыка by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.
СрэбраГрафіка· 2020
Coreintive Карпаратыўная айдэнтыка
Client: Coreintive
Срэбная прэмія A' Design Award Winner in Графіка Category
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The Design
About Coreintive Карпаратыўная айдэнтыка
Coreintive — гэта карпаратыўная айдэнтыка, распрацаваная для дызайнерскага агенцтва. Назва з'яўляецца скарачэннем ад Core in Creative. У лагатыпе апошняя літара E люстрана адлюстравана і злучана з першай літарай C, утвараючы форму дужкі. Унутры дужкі размешчаны круг, які прадстаўляе ядро, што ў ім змяшчаецца. Круг адсылае да такіх каштоўнасцей, як магчымасць, унікальнасць, маштабаванасць і інтэграцыя. Айдэнтыка пабудавана на трох матыўных мовах, заснаваных на літарах C, O і E. Праект быў завершаны ў Рэспубліцы Карэя.
The Recognition
About the Срэбная прэмія A' Design Award
Coreintive Карпаратыўная айдэнтыка — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Coreintive Карпаратыўная айдэнтыка — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Coreintive Карпаратыўная айдэнтыка — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
- Dimensions & Packaging
- Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O - Tags
- Core, Value, Communication, Creative, Branding, Identity
- Production Technology
- We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
- Design Challenge
- We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
- Research
- To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc. - Inspiration
- Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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