India Packaging Пакаванне прадукту by Xiaomi

India Packaging Пакаванне прадукту by Xiaomi is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2020

India Packaging Пакаванне прадукту

by Xiaomi

Client: Xiaomi

Срэбная прэмія A' Design Award Winner in Упакоўка Category

30,764

Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Пакаванне прадукту

India Packaging — гэта сістэма пакавання, створаная для лінейкі спажывецкай электронікі, якая прадаецца на індыйскім рынку. У дызайне выкарыстоўваецца кантрасная аранжава-чорная колеравая гама для ўзмацнення візуальнага ўздзеяння і адлюстравання асноўнага фірмовага колеру. На кожнай скрынцы адведзена спецыяльная зона для брэндавай ідэнтычнасці, таму адзіны стыль захоўваецца сярод прадуктаў розных катэгорый і памераў. Выразная структура на пярэдняй частцы прадстаўляе ключавую інфармацыю пра прадукт, слоган і галоўныя перавагі. Кожная скрынка зроблена з паперы, выразана штампам і складзена ў форму.

The Recognition

About the Срэбная прэмія A' Design Award

India Packaging Пакаванне прадукту — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што India Packaging Пакаванне прадукту — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. India Packaging Пакаванне прадукту — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge