Nudus Закуска by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Залатая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЗолатаУпакоўка· 2020

Nudus Закуска

by Angela Spindler

Client: Depot Creative

Залатая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner
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Colors

The Design

About Nudus Закуска

Упакоўка для пачынаючых кампаній дэманструе гэтыя карысныя фруктовыя і агароднінныя чыпсы філасофію дабра і гуллівы гумар. Іх адрозненне ў тым, што яны вырабляюцца з кавалачкаў садавіны і агародніны, высушаных на паветры, без якіх-небудзь дабаўленняў - адсюль і 'голыя' канцэпцыя. Нягледзячы на тое, што чорны колер з'яўляецца смелым і нетрадыцыйным выбарам для рынку здаровых закусак, агенцтва абрала яго, каб паказаць жывасць прадукту і надаць яму дадатковы крык на паліцах. Фатаграфія фіксуе прадукт да і пасля сушкі на паветры, ілюструючы, што садавіна такія ж добрыя, як задумана прыродай.

The Recognition

About the Залатая прэмія A' Design Award

Nudus Закуска — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Nudus Закуска — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Nudus Закуска выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis