Darin Ўпакоўка Для Карэйскай Здаровай Ежы by Heesoo Son and Seoyeon Yoon

Darin Ўпакоўка Для Карэйскай Здаровай Ежы by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2020

Darin Ўпакоўка Для Карэйскай Здаровай Ежы

by Heesoo Son and Seoyeon Yoon

Client: Darin

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Darin Ўпакоўка Для Карэйскай Здаровай Ежы

Дарын прызначаны для таго, каб вызваліць сучасных людзей ад нежадання карэйскіх традыцыйных прадуктаў харчавання ў грамадстве стомленасці, якія адрозніваюцца простай, выразнай выразнасцю ў дастаўцы пакетаў да пачуццяў сучасных людзей, у адрозненне ад непраектаваных малюнкаў, якія выкарыстоўваліся традыцыйнымі карэйскімі крамамі здаровай ежы. . Усе канструкцыі зроблены з матываў цыркуляцыі крыві, якія ўяўляюць сабой мэту забяспечыць жыццёвую сілу і здароўе стомленым 20-я і 30-я гады.

The Recognition

About the Срэбная прэмія A' Design Award

Darin Ўпакоўка Для Карэйскай Здаровай Ежы — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Darin Ўпакоўка Для Карэйскай Здаровай Ежы — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Darin Ўпакоўка Для Карэйскай Здаровай Ежы — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Team Members: Heesoo Son
Seoyeon Yoon
Image Credits: Heesoo Son and Seoyeon Yoon