Fruit Bites Упакоўка Сухафруктаў by Nour Shourbagy

Fruit Bites Упакоўка Сухафруктаў by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2020

Fruit Bites Упакоўка Сухафруктаў

by Nour Shourbagy

Client: Fruit Bites

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Упакоўка Сухафруктаў

Што лепш, чым пажыўная бясплатная закуска для вашых дзяцей? Дызайн упакоўкі Fruit Bites распрацаваны, каб заахвоціць дзяцей змяніць свае звычкі да закускі і выбраць натуральныя сухафрукты замест нездаровай закускі. Мэта складаецца ў тым, каб даць магчымасць кожнаму бацьку змяніць мадэль перакусаў дзіцяці. Задача складаецца ў распрацоўцы персанажаў, якія адлюстроўваюць карысць садавіны, якую дзеці могуць лёгка зразумець і звязаць як нешта крутое і здаровае. Манга гуляе вялікую ролю ў здароўе скуры. Банан дапамагае вам падтрымліваць нармальны зрок. Яблык карысны для вашай памяці і канцэнтрацыі.

The Recognition

About the Бронзавая прэмія A' Design Award

Fruit Bites Упакоўка Сухафруктаў — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Fruit Bites Упакоўка Сухафруктаў — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Fruit Bites Упакоўка Сухафруктаў цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.