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Pass On Фатаграфічная серыя by Eduardo Dulla

Pass On Фатаграфічная серыя by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн фатаграфіі і фотаманіпуляцыі Competition Category.


БронзаФатаграфія· 2020

Pass On Фатаграфічная серыя

by Eduardo Dulla

Client: Eduardo Dulla

Бронзавая прэмія A' Design Award Winner in Фатаграфія Category

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Colors

The Design

About Pass On Фатаграфічная серыя

Тэкст кнігі: Pass On — гэта фатаграфічная серыя, пабудаваная вакол вобраза паведамлення, запячатанага ў бутэльцы. Кожная фатаграфія натхнёная адным словам, такім як надзея ці братэрства, і перадае гэтае слова праз яго значэнне альбо праз рэальную падзею. Тыя ж тры элементы — паведамленне, бутэлька і вада — з'яўляюцца ў кожным здымку, аднак кожная тэма раскрываецца па-рознаму. Для здымкаў былі створаны дэкарацыі, спецыяльныя акварыумы і адмысловыя механізмы. Лічбавыя выявы спалучаюць у сабе інтэрферэнцыю і зліццё выяў і надрукаваныя струменевым спосабам на бавоўнянай паперы.

The Recognition

About the Бронзавая прэмія A' Design Award

Pass On Фатаграфічная серыя — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Pass On Фатаграфічная серыя — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Pass On Фатаграфічная серыя цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging
digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags
message in a bottle, photo digital, photo manipulation, mankind,
Production Technology
Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge
The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research
Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration
The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration
The project started in July 2017 and is yet in progress.
Operation Flow
The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Patents
all rights reserved Eduardo Dulla
Team Members
Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits
all photos Eduardo Dulla

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