Wine Africa Упакоўка для віна by Oksana Kashkovskaya

Wine Africa Упакоўка для віна by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2020

Wine Africa Упакоўка для віна

by Oksana Kashkovskaya

Client: OK DEsign

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Wine Africa Упакоўка для віна

Wine Africa — гэта дызайн упакоўкі для набору з чатырох відаў віна, прадстаўленых у чырвоным, сінім, аранжавым і жоўтым колерах. Кожная скрынка зроблена з кардону сярэдняй таўшчыні з натуральных валокнаў без лакавага пакрыцця. Два адтуліны на супрацьлеглых баках кожнай скрынкі прапускаюць святло праз бутэльку, дазваляючы бачыць колер віна без дадатковага асвятлення. Бутэлькі маюць матавую шкляную паверхню з глянцавымі ўзорамі ліній і плям, натхнёнымі афрыканскімі жывёламі. На чатырох скрынках з'яўляюцца восем жывёл, што нагадвае пра ландшафты і фауну Афрыкі.

The Recognition

About the Бронзавая прэмія A' Design Award

Wine Africa Упакоўка для віна — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Wine Africa Упакоўка для віна — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Wine Africa Упакоўка для віна цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
Dimensions & Packaging: size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm
Tags: package, africa, wine, design, red, blue, orange, yellow, wild
Production Technology: The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
Design Challenge: The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
Research: This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
Inspiration: The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
Project Duration: Started in November 2019 was finished in February 2020
Operation Flow: For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
Patents: Kashkovskaya Oksana 2020
Team Members: Kashkovskaya Oksana
Image Credits: Kashkovskaya Oksana 2020