The Meaninghall Tea Пакаванне для гарбаты by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Пакаванне для гарбаты by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2020

The Meaninghall Tea Пакаванне для гарбаты

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Срэбная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Пакаванне для гарбаты

Гарбата Meaninghall — гэта дызайн пакавання для зялёнай гарбаты Білочунь. Білочунь — гэта зялёная гарбата, якую вырабляюць у Люсяне, невялікім гарадку на беразе возера Тайху ў Сучжоу, Кітай. Пакаванне зроблена са спецыяльнай мастацкай паперы з крапчастай тэкстурай, якая нагадвае старыя сцены гарадскога цэнтра. Простая лінейная графіка аб'ядноўвае сімвалы гары, возера і залы ў адзін пейзажны вобраз. Гарачае цісненне выкарыстоўваецца, каб перадаць натуральны характар гарбаты. Складаных ілюстрацый пазбягалі, таму мясцовая культура прадстаўлена спакойным і сучасным спосабам.

The Recognition

About the Срэбная прэмія A' Design Award

The Meaninghall Tea Пакаванне для гарбаты — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што The Meaninghall Tea Пакаванне для гарбаты — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. The Meaninghall Tea Пакаванне для гарбаты — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019