The Timeless Virtues Каляндар by Hou, Hsiao Che

The Timeless Virtues Каляндар by Hou, Hsiao Che is a highly esteemed winner of the very prestigious 2020 Бронзавая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

БронзаГрафіка· 2020

The Timeless Virtues Каляндар

by Hou, Hsiao Che

Client: Taiwanese opera Yang Li-hua

Бронзавая прэмія A' Design Award Winner in Графіка Category

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Colors

The Design

About The Timeless Virtues Каляндар

У прыватнасці, калі прыйшоў вечар, у кожным доме гучыць класічная музыка оперы Ян Ліху. Опера Ян Ліхуа стала агульным бачаннем сям'і. Людзі адчуваюць сапраўдныя адчуванні і адчуваюць візуальны і слыхавы шок, каб атрымаць асалоду ад узроўню задавальнення. З уражлівым сюжэтам і духам традыцыйнай оперы Ян Ліхуа, ідэальным спектаклем, асляпляльным касцюмам і выдатнымі героямі бацькі і дзеці становяцца (загадкавым і) казачным светам, напоўненым традыцыйнай операй. Опера Ян Ліхуа была класічнай і з сучасным краем.

The Recognition

About the Бронзавая прэмія A' Design Award

The Timeless Virtues Каляндар — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што The Timeless Virtues Каляндар — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. The Timeless Virtues Каляндар цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.
From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

The makeup of the female role in Taiwanese Opera is similar to that of Peking opera. The makeup of the male role is more simplified, Unlike the various painted face of Peking opera, it is only composed of a few symbolic strokes. For the example of the roles of sheng and dan, they have to have a handsome appearance. On the other hand, the jing and chou roles have exaggerated beard or black mole to accentuate the unique character of the roles.
Dimensions & Packaging: 1. Desk calendar 360X125X95 mm
Features for postcards
2. Calendar 410X200 mm
Features for coloring book
Tags: Graphic Design, Visual Design, Opera Illustration, Cultural Creative Design, Taiwan Opera, Opera Art
Production Technology: 1. Desktop calendar with additional features for postcards.
2. Additional calendar function for coloring book
3. Paper, Print
Design Challenge: The Taiwan opera, through sound and dynamic vision, The memories presented in the form of comic-style artwork, bringing Taiwanese opera culture to life from the TV screen.
Research: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.

From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

Many artists that have worked alongside with the progress of Taiwanese opera’s history shoulder the responsibility of continuing its legacy in different forms and manners.
Inspiration: In Particular, when the evening came, every houses are sounds the classic them music of Yang Lihue Opera.

In particular, every houses are sounds the classic them music of Yang Lihue Oper during dinner time.

The Yang Lihua Opera became the common vision of the family. People have real feelings and enjoy visual and hearing impact shock in order to enjoyment level.

With a impressive plot and the spirits of traditional Yang Lihua Opera, perfect performance, dazzling costume and great characters to the parents and children become mysterious and fairly tale world filled with the traditional opera.

The Yang Lihua opera was classic, and with a contemporary edge.
Project Duration: 2019/09 in Taipei / Taiwan
Operation Flow: NA
Patents: NA
Image Credits: Illustrator / HOU, HSIAO CHE
DESIGN / HOU, HSIAO CHE