Buchanan's Red Seal Упакоўка для бутэлькі віскі by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Залатая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
ЗолатаУпакоўка· 2020
Buchanan's Red Seal Упакоўка для бутэлькі віскі
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Залатая прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
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The Design
About Buchanan's Red Seal Упакоўка для бутэлькі віскі
Buchanan's Red Seal — гэта дызайн упакоўкі для купажаванага віскі. Дызайн уключае новую структуру бутэлькі, этыкеткі і падарункавую скрынку. Бутэлька мае мяккія выгіны, якія абрамляюць чырвоную пячатку, размешчаную ў цэнтры пярэдняй грані. Герб Buchanan's выціснуты на задняй частцы шкла, таму ён бачны праз пярэднюю грань. Побач з пячаткай размешчаны выціснуты подпіс. Бурштынавае шкло пераходзіць у зялёнае адценне ля асновы — гэта асаблівасць, агульная для ўсёй лінейкі. Падарункавая скрынка адкрываецца, як кніга, дэманструючы бутэльку.
The Recognition
About the Залатая прэмія A' Design Award
Buchanan's Red Seal Упакоўка для бутэлькі віскі — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Buchanan's Red Seal Упакоўка для бутэлькі віскі — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Buchanan's Red Seal Упакоўка для бутэлькі віскі выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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