Poma Електрическа четка за зъби by Andrei Majewski

Poma Електрическа четка за зъби by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Дизайн на красота, лична хигиена и козметични продукти Competition Category.

БронзКозметичен продукт· 2020

Poma Електрическа четка за зъби

by Andrei Majewski

Client: PomaBrush

Бронзова награда A' Design Award Winner in Козметичен продукт Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Електрическа четка за зъби

Poma е електрическа четка за зъби, проектирана за ежедневна орална хигиена и за пътуване. Корпусът и главата на четката са изработени от силикон с хранителен клас, който осигурява сигурен захват и внимателно почистване на зъбите и венците. Силиконовите четинки задържат по-малко бактерии и трябва да се сменят само два пъти годишно. Тялото на четката за зъби е с 20 процента по-малко от повечето електрически четки за зъби, а един режим на четкане поддържа работата проста. Компактната зареждаща кутия работи безжично и поддържа четката заредена за още три месеца.

The Recognition

About the Бронзова награда A' Design Award

Poma Електрическа четка за зъби е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Poma Електрическа четка за зъби да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Poma Електрическа четка за зъби великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales