2018 Welcome Package DGUT Подаръчна кутия за прием by Ruikang Xie

2018 Welcome Package DGUT Подаръчна кутия за прием by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2021

2018 Welcome Package DGUT Подаръчна кутия за прием

by Ruikang Xie

Client: Xiexie Design

Бронзова награда A' Design Award Winner in Графика Category

8,499

Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT Подаръчна кутия за прием

2018 Welcome Package DGUT е подаръчна кутия с известие за прием, създадена за нови студенти на Технологичния университет на Дунгуан в Китай. Дизайнът съчетава китайския йероглиф Guan с михелия алба, градското цвете на Дунгуан, за да оформи шрифтов дизайн и единен визуален комплект. Изтеглящата се кутия съдържа платнена чанта, тефтер, чантичка за писалки и два местни атласа. Включени са и две бутилки — една със сушена михелия алба и една с ръкописни бележки. Пакетът има за цел да предаде на първокурсниците чувство за принадлежност и да представи местната култура.

The Recognition

About the Бронзова награда A' Design Award

2018 Welcome Package DGUT Подаръчна кутия за прием е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се 2018 Welcome Package DGUT Подаръчна кутия за прием да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. 2018 Welcome Package DGUT Подаръчна кутия за прием великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen