Pizzamax Фирмена идентичност by Salvita Bingelyte

Pizzamax Фирмена идентичност by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

БронзГрафика· 2020

Pizzamax Фирмена идентичност

by Salvita Bingelyte

Client: Salvita Design

Бронзова награда A' Design Award Winner in Графика Category

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Colors

The Design

About Pizzamax Фирмена идентичност

Pizzamax е фирмена идентичност за малка верига пицарии в Литва. По-ранната идентичност смесваше няколко графични стила и даваше на клиентите слабо усещане за марката. Редизайнът използва опростено лого в червено, черно и бяло — цветове, свързани с класическата италианска пица. Думите „pizza“ и „max“ са разположени от различните страни на визитките и кутиите за пица. Буквите M и X имат заоблени краища, които напомнят на пекари, носещи пици с изпънати ръце. Идентичността е приложена върху визитки, бланки за писма, кутии за пица и облекло.

The Recognition

About the Бронзова награда A' Design Award

Pizzamax Фирмена идентичност е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Pizzamax Фирмена идентичност да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Pizzamax Фирмена идентичност великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens