Дизайнът Pure Минималистичният Телефон от Mudita е високо уважаван носител на престижната 2020 Желязна награда A' Design Award в състезателна категория Дизайн на цифрови и електронни устройства.

ЖелязоПотребителска електроника· 2020

Pure Минималистичният Телефон

от Mudita

Клиент: Mudita

Носител на Желязна награда A' Design Award в категория Потребителска електроника

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Цветове

Дизайнът

За Pure Минималистичният Телефон

Дизайнът е минималистичен премиум мобилен телефон, който има за цел да подобри качеството на живот в днешния свят. Той е предназначен да намали разсейването, като дава на потребителите възможността да се наслаждават на живота офлайн. С ултра ниска стойност на SAR и дисплей с E Ink е идеално решение за хора, които използват технологии и в същото време се грижат за здравето си.

Признанието

За Желязна награда A' Design Award

Pure Минималистичният Телефон е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Pure Минималистичният Телефон да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Pure Минималистичният Телефон се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Mudita Pure is a minimalist premium mobile phone that aims to improve the quality of
life in today's world. With an ultralow Specific Absorption Rate head value of 0.08
W/kg and an E Ink display, it is an ideal solution for people who use technology and at
the same time take care of their health. Additionally, through the lack of a web browser,
applications, games and access to social media sites-Mudita Pure,is designed to
reduce distractions, giving users the ability to enjoy life offline.
Размери и опаковка: Phone body dimensions: 58,82 mm x 14,00 mm x 139,72 mm
Phone dimensions including keypad and buttons: 59,57 mm x 14,81 mm x 139,85 mm
Phone Weight: Approx 120gr
Wireless electronic telecommunications device, especially a mobile phone, consisting of a transceiver, display, keyboard, antenna for operation in GSM 2G 800/900/1800/1900 MHz radio bands, characterized by the fact that the antenna is mounted in the antenna socket inside casing, wherein the antenna socket from the rear of the casing is made in the form of a cut-out, the vertical walls of which are spatially formed, preferably along a wavy serrated line.
Тагове: mobile phone, minimalist, wellbeing, mindfulness, offline, nature, mudita, pure, digital detox
Производствена технология: We are going to use 3 technologies for production. IMD provided by Nissha for front part. Material PC
Injection of transparent PC, painting and engraving on the keyboard.
Injection of transparent PC and masterbatch (with special graining in the form) for body, lid, buttons and SIM tray.
All tooling is being produced locally in Poland with only one exception tool for front part by Nissha is produced in China. Production and assembly will be made also locally in Poland.
Дизайнерско предизвикателство: Creating a phone which is as neutral as a stone was one of the challenges.
Our patented antenna requires quite a lot of space, we want to provide a long-lasting battery so it was also challenging to find a good balance between technical aspects to make it work properly and final ergonomy to make it comfortable in grip.
We use of sustainable materials for casing.
We are developing own OS for E ink device
People like the idea but need to slowly, step by step adapt to the changes.
Изследване: Research that led to the creation of the Mudita Pure phone.

Founder experience and ideas. Own observation. Contact with experts. Gathering resources from fields as EMF, mindfulness, digital addictions. Competition observation Designers conduct in depth interviews and tests with potential users based on Design Thinking methodologies to gather insight or test our ideas and prototypes. Kickstarter campaign as a proof of interest and possibility to talk with actual potential users.
Вдъхновение: Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time. We decided to build Mudita Pure to deliver: A premium feature phone, which we couldn't find in the current market. A device that helps you enhance your offline time and look after your wellbeing. An ultralow SAR, patented antenna, if you want to minimise your mobile radiation exposure.
Продължителност на проекта: The project started in 2017 in Warsaw, Poland and is planned to be completed with the phone's premiere in autumn 2020.
Работен процес: Mudita Pure is a minimalist mobile phone with ultralow SAR patented antenna. You can make and receive calls, send and receive text messages, listen to the music. It has no internet browser. Mudita Pure, is designed to reduce distractions, giving users the ability to enjoy life offline.
Патенти: Product own an Industrial Design patent for shape with community number N° 007534375-0001
Product own patent for unique, ultralow SAR antenna build in-house : patent US 9,900,411 B2, EU 3185352
Членове на екипа: Michał Kiciński
Łukasz Anwajler
Tomasz Nosal
Przemek Kitowski
Artur Sawka
Kasia Bocheńska
Ula Vicent Bieniecka
Wojtek Wasiluk
Tiffany Horan
Joanna Mazur-Kobylecka
Magdalena Płaza
Adrian Krupowicz
Ernest Miller
Julia Rupniewska
Łukasz Meyer
Krzysztof Kryczka
Radek Kryszkiewicz
Michał Główczyk
Mateusz Baczewski
Marcin Gąska
Jakub Siemion
Michał Kowalczyk
Dorota Kokosińska
Łukasz Skrzypczak
Adam Dobrowolski
Kuba Kleczkowski
Mateusz Grzywacz
Karina Jankowska
Gosia Szostak
Wiktor Szulfer
Martyna Piaściak
Anna Cichosz
Ola Świerczyńska
Edyta Witek
Natalka Smoczyńska
Michał Jarosz
Dominik Korolczuk
Karol Woźniak
Olga Nastaj-Wojciechowska
Mateusz Kocz
Ola Rogucka
Mike Kurczewski
Ula Kaźmierczyk
Kamil Gajowy
Łukasz Borawski
Kamil Staszewski
Mishka Belibassakis
Kamil Poprawa
Автори на изображенията: Images (Mudita): Martyna Piaściak, Dominik Korolczuk
Video Credits:
Script:Grzech Luft,Urszula Bieniecka, Irek Bednorz
Director/cinematographer: Irek Bednorz
Production Manager:Klaudia Borucka
DoP:Dawid Gut, Irek Bednorz
Production Design:Mateusz Płóciennik
Actor:Marcin Dobski,Gawagai Studio
1stAC:Mariusz Hejna
Sound:Radek Zova Łabuś,Radlab Audio
Light:Ireneusz Chojnacki
MUA:Meg Chmielowiec
Stage Hand:Michał Kreft
Editor: Irek Bednorz
Motion Design:Michał Zachaś
Color:Oskar Pospolitak