$Refracting Reality Дизайн на книга by Ching-Fa Lung$

Refracting Reality Дизайн на книга by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Дизайн на печатни и публикувани медии Competition Category.

СреброПечат· 2021

Refracting Reality Дизайн на книга

by Ching-Fa Lung

Client: Art Center College of Design

Сребърна награда A' Design Award Winner in Печат Category

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The Design

About Refracting Reality Дизайн на книга

Refracting Reality е книга за светлината и човешкото възприятие. Книгата изследва четири характеристики на светлината: пречупване, отражение, дифракция и интерференция. Тези качества са изразени чрез типография и изображения на 368 страници. Избрани са гланцирана и негланцирана хартия, за да подкрепят различни впечатления от светлината. Плътна призма е поставена в гръбчето на книгата и може да бъде извадена от читателя. С призмата читателите могат директно да наблюдават поведението на светлината и да взаимодействат с отпечатаните изображения.

The Recognition

About the Сребърна награда A' Design Award

Refracting Reality Дизайн на книга е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Refracting Reality Дизайн на книга да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Refracting Reality Дизайн на книга е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin