Let's play school Пролетен фестивал by Dodamteo

Let's play school Пролетен фестивал by Dodamteo is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на събития и случвания Competition Category.

БронзСъбитие· 2021

Let's play school Пролетен фестивал

by Dodamteo

Client: 도담테오

Бронзова награда A' Design Award Winner in Събитие Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let's play school Пролетен фестивал

„Нека играем на училище“ е дизайн на пролетно фестивално събитие, създадено за тематичен парк в Сеул. Темата свързва началото на учебната година с настъпването на пролетта. Училищни елементи и вишневи цветове са съчетани с обстановката на тематичния парк. Инсталацията включва училищен автобус, училищен двор и път, водещ до училището, където резидентните герои се появяват в училищни униформи. На няколко места са разположени фото зони за посетители от всички възрасти. Използвани са дърво, метални конструкции, изкуствени цветя и LED осветление, като светлините създават спокойна атмосфера през нощта.

The Recognition

About the Бронзова награда A' Design Award

Let's play school Пролетен фестивал е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Let's play school Пролетен фестивал да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Let's play school Пролетен фестивал великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
Dimensions & Packaging: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Tags: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
Production Technology: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Design Challenge: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Research: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Inspiration: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Project Duration: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Operation Flow: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Team Members: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
Image Credits: Dodamteo, 2020