J1M5 Boutique Дизайн на интериор на бутик by Various Associates

J1M5 Boutique Дизайн на интериор на бутик by Various Associates is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

БронзИнтериор· 2021

J1M5 Boutique Дизайн на интериор на бутик

by Various Associates

Client: Various Associates

Бронзова награда A' Design Award Winner in Интериор Category

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The Design

About J1M5 Boutique Дизайн на интериор на бутик

J1M5 Boutique е интериор на мултибрандов магазин за мода с площ от 266 квадратни метра в Циндао, Китай. Куфарът е водещата концепция на дизайна. Шкафовете се въртят на 360 градуса в хоризонтална равнина и могат свободно да се отварят и затварят, така че всеки модул може да функционира като колона, закачалка за дрехи, гардероб, пробна или витрина. Преместването на шкафовете променя оформлението и маршрутите на подиума, като освобождава открито пространство за pop-up събития и малки пресконференции. Таванът е изработен от микроцимент и неръждаема стомана и скрива подвижните релси, осветлението и климатичната система.

The Recognition

About the Бронзова награда A' Design Award

J1M5 Boutique Дизайн на интериор на бутик е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се J1M5 Boutique Дизайн на интериор на бутик да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. J1M5 Boutique Дизайн на интериор на бутик великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging: 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags: buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology: 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge: The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research: Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration: Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration: The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow: The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members: Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits: photo by: Feng Shao