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The Yihe Platinum Bay Sales Center Интериор на шоурум by If Space Design

The Yihe Platinum Bay Sales Center Интериор на шоурум by If Space Design is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.


ЗлатоИнтериор· 2021

The Yihe Platinum Bay Sales Center Интериор на шоурум

by If Space Design

Client: If Space Design

Златна награда A' Design Award Winner in Интериор Category

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The Design

About The Yihe Platinum Bay Sales Center Интериор на шоурум

Търговският център Yihe Platinum Bay е шоурум интериор, разположен в Нанкин, Китай. Интериорът обхваща 660 квадратни метра и черпи вдъхновение от историята на Каменния град. Елегантно и семпло пространство е украсено с декорации в топли цветове, за да се разшири усещането за мащаб. Фоайето е очертано с вертикални и хоризонтални линии. На втория етаж металната мрежа, тонираното художествено стъкло, стълбите, наподобяващи клавиатура на пиано, и скулптурите на хартиени риби маркират пътеката. Рецепцията е оформена като течаща вода. Маршрутът на движение води посетителите през ясно подредени функционални зони.

The Recognition

About the Златна награда A' Design Award

The Yihe Platinum Bay Sales Center Интериор на шоурум е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се The Yihe Platinum Bay Sales Center Интериор на шоурум да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. The Yihe Platinum Bay Sales Center Интериор на шоурум поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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