Vitra RimEx Wall Hung Series Промоционална анимация by Digital Panorama

Vitra RimEx Wall Hung Series Промоционална анимация by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Желязна награда A' Design Award in Дизайн на филми, видео и анимация Competition Category.

ЖелязоФилми· 2021

Vitra RimEx Wall Hung Series Промоционална анимация

by Digital Panorama

Client: Digital Panorama

Желязна награда A' Design Award Winner in Филми Category

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Colors

The Design

About Vitra RimEx Wall Hung Series Промоционална анимация

Vitra RimEx Wall Hung Series е комплект от три промоционални анимационни филма, създадени за серия безръбови стенни тоалетни чинии. Всеки филм трае петнадесет секунди и е представен в пълно високо разрешение при двадесет и пет кадъра в секунда. Филмите са изцяло компютърно генерирани. Всички елементи са моделирани и анимирани в софтуер за триизмерна графика, след което са рендирани, комбинирани със симулация на течности и композирани. Водата и керамичните повърхности са показани в опростена и свежа обстановка, за да илюстрират лесното почистване и хигиеничния дизайн на серията.

The Recognition

About the Желязна награда A' Design Award

Vitra RimEx Wall Hung Series Промоционална анимация е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Vitra RimEx Wall Hung Series Промоционална анимация да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Vitra RimEx Wall Hung Series Промоционална анимация се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents: Copyrights belong to VitrA Eczacibasi, 2019
Team Members: Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER