Moneta Брандова идентичност by Kyle Mani

Moneta Брандова идентичност by Kyle Mani is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2021

Moneta Брандова идентичност

by Kyle Mani

Client: Moneta Intel

Сребърна награда A' Design Award Winner in Графика Category

35,601

Verified Award Winner

Verify Award Status for #117922

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moneta Брандова идентичност

OWDT беше наета да проектира гъвкава система за идентичност, която е динамична и технически всеобхватна. Направихме си за цел да подчертаем технологиите, използвани от Moneta в брандовия знак. Дизайнът елегантно преодоля предизвикателството да балансира геолокационните характеристики на бранда и визуализациите на типовете данни. Брандовата идентичност на Moneta сега ясно води своята високотехнична аудитория към най-динамичната геолокационна технология в света.

The Recognition

About the Сребърна награда A' Design Award

Moneta Брандова идентичност е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Moneta Брандова идентичност да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Moneta Брандова идентичност е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Team Members: OWDT as an organization has been responsible for the development of this product.
Image Credits: Patent Pending