We Wedding Ring Търговско пространство by Fengfeng Chen

We Wedding Ring Търговско пространство by Fengfeng Chen is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ЗлатоИнтериор· 2021

We Wedding Ring Търговско пространство

by Fengfeng Chen

Client: Meikai Space

Златна награда A' Design Award Winner in Интериор Category

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Colors

The Design

About We Wedding Ring Търговско пространство

We Wedding Ring е търговско пространство за бижута, разположено в самостоятелна сграда в креативна градина, а не в търговски център. Интериорът обхваща 300 квадратни метра и е изпълнен в бели тонове. Прозрачна стъклена окачена фасада отваря магазина навън и внася повече естествена светлина. Извити конструкции разделят предната и задната зона, докато сводести отвори създават контрасти на светлина и сянка. Профилирани арки на тавана имитират капандури. Висяща скулптура от балони близо до входа приканва посетителите да взаимодействат с пространството.

The Recognition

About the Златна награда A' Design Award

We Wedding Ring Търговско пространство е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се We Wedding Ring Търговско пространство да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. We Wedding Ring Търговско пространство поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
Dimensions & Packaging: The site area is 300 square meters
Tags: Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
Production Technology: Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
Design Challenge: In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
Research: In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
Inspiration: Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
Project Duration: The project was completed in August 2020 in Fuzhou, Fujian province
Operation Flow: In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020.