Lavazza Elogy Milk Кафе Машина by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Платинена награда A' Design Award in Дизайн на домакински уреди Competition Category.
ПлатинаДомакински уреди· 2021
Lavazza Elogy Milk Кафе Машина
Client: Lavazza
Платинена награда A' Design Award Winner in Домакински уреди Category
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The Design
About Lavazza Elogy Milk Кафе Машина
Тази кафе машина с вграден разпенвач на мляко предлага пълния пакет от културата на италианското кафе: от еспресо до капучино или лате. Дизайнът черпи вдъхновение от италианските кафенета и барове и е еволюция на съществуващия език на формите на Lavazza. Характеризира се с голяма, безшевна обвивка с триизмерно лого на Lavazza отстрани. Металните акценти подчертават основните допирни точки като лост, капкова решетка и потребителски интерфейс. Системата Lavazza в черно предлага и обелващи се капсули кафе, които могат да се рециклират по-лесно. Вложени са много усилия за намаляване на нивото на шума и консумацията на енергия.
The Recognition
About the Платинена награда A' Design Award
Lavazza Elogy Milk Кафе Машина е носител на Платинената награда A' Design Award — изключително престижно признание, присъждано на наистина изключителни, елегантни и великолепни дизайни. Платинените победители са чудеса на творението, свидетелства за границите на интелектуалното творчество и демонстрират ненадминатия професионализъм и гений на своите дизайнери. От тези дизайни се очаква да бъдат най-известните творби, които определят естетиката на една епоха, допринасят за благосъстоянието на обществото и разширяват границите на изкуството, науката, дизайна и технологиите. Lavazza Elogy Milk Кафе Машина демонстрира извисено ниво на съвършенство и безспорно прави света по-добро място със своите полезни и ценни характеристики. Lavazza Elogy Milk Кафе Машина е творба, спечелила Платинената награда A' Design Award, която събужда желания, вдъхновява, вълнува, радва и поражда голяма радост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
- Dimensions & Packaging
- Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet - Design Challenge
- Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
- Project Duration
- The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
- Operation Flow
- The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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