I Love You From Afar Социален by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Социален by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на реклама, маркетинг и комуникация Competition Category.

БронзРеклама· 2021

I Love You From Afar Социален

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Бронзова награда A' Design Award Winner in Реклама Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Социален

В началото на пандемията, когато всички бяха на карантина в Чили, всички магазини на Miniso бяха затворени и за да запази ангажимента си към своята аудитория, беше създадена кампанията „Обичам ви отдалеч", която се реализира 100% онлайн, предлагайки хиляди идеи за забавление на потребителите, докато те бяха затворени вкъщи.

The Recognition

About the Бронзова награда A' Design Award

I Love You From Afar Социален е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се I Love You From Afar Социален да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. I Love You From Afar Социален великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax