Scentwalk Primary Function: Корпоративна идентичност by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Корпоративна идентичност by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Сребърна награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.

СреброГрафика· 2022

Scentwalk Primary Function: Корпоративна идентичност

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Сребърна награда A' Design Award Winner in Графика Category

36,988

Verified Award Winner

Verify Award Status for #126459

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primary Function: Корпоративна идентичност

Book Text: Scentwalk е концептуална корпоративна идентичност за бъдеща компания, която извлича и съхранява спомени под формата на аромат. Логото е съкращение на името на марката и е изградено от идеите за молекулите на миризмата, данните, извличането, събирането и ходенето. Цветовата схема използва холографско сребристо фолио — материал, който изглежда сребрист, но отразява цветовете на светлината, отеквайки идеята, че газът е безцветен, но въпреки това може да създава емоция. Марката е динамична и е съпроводена от специфичен звук. Свързаните плакати и продукти се обръщат към самия човек, партньорите, семейството и приятелите.

The Recognition

About the Сребърна награда A' Design Award

Scentwalk Primary Function: Корпоративна идентичност е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Scentwalk Primary Function: Корпоративна идентичност да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Scentwalk Primary Function: Корпоративна идентичност е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.