Secret Exhibition Изложбена зала за търговски продукти by Yuan Jiang and Chen Song

Secret Exhibition Изложбена зала за търговски продукти by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Желязна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

ЖелязоИнтериор· 2022

Secret Exhibition Изложбена зала за търговски продукти

by Yuan Jiang and Chen Song

Client: SODA Architects

Желязна награда A' Design Award Winner in Интериор Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Изложбена зала за търговски продукти

„Тайна изложба“ е изложбена зала за търговски продукти, създадена за Националния музей на Китай. Пространството от 460 квадратни метра съчетава дигитално изкуство с наследената китайска естетика. Островни щандове с плавни форми представят културни и творчески продукти, така че посетителите разглеждат стоките като изложба, а не като магазин. Персонализирана медийна повърхност свързва физическата повърхност с виртуалния интерфейс, докато програма за добавена реалност добавя паралелен дигитален слой. Седем подбрани експоната вдъхновяват движеща се река от китайски йероглифи, показана на екран.

The Recognition

About the Желязна награда A' Design Award

Secret Exhibition Изложбена зала за търговски продукти е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Secret Exhibition Изложбена зала за търговски продукти да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Secret Exhibition Изложбена зала за търговски продукти се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai