The Engravings on Mount Yi Експериментален шрифт by Jialiang Jing is a highly esteemed winner of the very prestigious 2022 Бронзова награда A' Design Award in Графичен дизайн, илюстрация и визуална комуникация Competition Category.
БронзГрафика· 2022
The Engravings on Mount Yi Експериментален шрифт
Client: Jialiang Jing
Бронзова награда A' Design Award Winner in Графика Category
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About The Engravings on Mount Yi Експериментален шрифт
Текст на книгата: „Гравюрите на планината И“ е експериментален дизайн на шрифт, базиран на древните каменни надписи от планината И. Надписите документират стандартно малко печатно писмо (сяочжуан), използвано след обединяването на писмената система на древен Китай. Проектът включва стандартизация на буквените форми, визуализация на информация, дизайн на плакати и изживяване с добавена реалност. Работата е представена основно като уебсайт, с отпечатани плакати и триизмерни модели. Сканирането на код върху плакат показва триизмерен модел на йероглиф. Целта е традиционното китайско писмо да бъде представено по нов и ясен начин.
The Recognition
About the Бронзова награда A' Design Award
The Engravings on Mount Yi Експериментален шрифт е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се The Engravings on Mount Yi Експериментален шрифт да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. The Engravings on Mount Yi Експериментален шрифт великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture. Specific design content includes font standardization design, information visualization design, poster form exploration, AR experience. Yi Mountain stone is qin Shihuang unified the world, issued the "book with text" law after the standard xiaozhuan font, its role is like the xinhua dictionary now, the character, writing to standardize the role.
- Dimensions & Packaging
- This design project is mainly presented in the form of web, supplemented by paper posters and 3D models
- Tags
- typeface，information visualization，augmented reality，Chinese traditional culture，poster
- Production Technology
- The specific design contents and methods include font standardization design, information visualization design, poster form exploration, AR experience technology
- Design Challenge
- The biggest challenge of the project was the consideration and design of the font structure, which took a lot of time for each character. In addition, the design of information visualization has been well thought out. The addition of augmented reality is a highlight for they.
- Research
- The project is part of a pilot study of ancient characters aimed at unlocking the mysteries of Chinese seal characters. They collected hundreds of data, yi Mountain stone as an example to study the character of seal cutting, structure, writing. The project has also aroused a response in the society. Many people who are interested in traditional culture think my research is very meaningful and interesting, just like a dictionary with carved characters.
- Inspiration
- Tablet inscription calligraphy is an important part of Chinese traditional culture. This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture.The original stone has been lost, its style and artistic status is still epoch-making significance. The purpose of this design is to extract the few in the complex, find the breakthrough way where the spirit is, the tradition can still have a new interpretation.
- Project Duration
- The project began in September 2021 in Liaoning, China, and ended in October. It will be exhibited at the Museum of Chinese Characters in November 2021
- Operation Flow
- his project aims to give people a better understanding of Chinese traditional compiled fonts. The poster presents basic information of the font in "Yi Shan Shi", people can see the 3D model of the font by scanning the TWO-DIMENSIONAL code, increase the fun in the experience
- Team Members
- Designer: Jialiang Jing
Creative Director:Xinlei Bai
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